Which of the following is an advantage of publicity over advertising? b) Its paid for endorsement by media celebrities. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Start studying MKTG 430 Ch 17. Start studying MKTG373 Ch. Learn vocabulary, terms, and more with flashcards, games, and other study tools. c) Its speed of coverage. a) Its creation of public interest b) Its word-of-mouth momentum c) Excitement that few advertising campaigns can match d) … d) Both A and C. e) A, B, and C. 2) About publicity: a) Often publicity stories are not reproduced or mentioned in a company's advertising b) Several sources carrying the story cannot increase credibility. MAR3023 Quiz 9.4 1) An advantage of publicity over advertising is: Answers: a) Its greater credibility. 17: Public Relations, Publicity, and Corporate Advertising. 3.

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