Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets. The NSSF webinar, “Paco Underhill and The Science of Shopping,” is scheduled for Aug. 24 from 1 to 2 p.m. EDT. He is the author of multiple books, including "Why We Buy: The Science of Shopping, Call of the Mall and What Women Want. Paco Underhill Speaker: Paco Underhill is one of the era’s leading shopping anthropologists, and the founding president of Envirosell, the New York-based behavioral research and consultancy firm focused on commercial environments. To book Paco Underhill call Executive Speakers Bureau 901-754-9404 Global State Of Retail. The following is the interview with Paco Underhill, CEO at Envirosell, a US-based behavioral research and consulting firm which has some of the top Fortune 50 companies across 47 countries among its clients.With over 30 years of industry experience, Paco is the author of popular books including “Why We Buy: The Science of Shopping” out in 28 languages and used in MBA … Here are direct quotes from the book about some key findings: Beware the Butt-Brush The world grows and changes every day, so does the State of Retail. I n his landmark book Why We Buy: The Science of Shopping, the guru of retail consulting Paco Underhill reported on the findings of thousands of hours of field research in hundreds of retail environments over 20 years and offered conclusions to help retailers sell, sell, sell. Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets. In 1986, Paco Underhill had a novel idea: let’s study the way people behave in stores. Registrants will also receive access to a pre-webinar video that was filmed with Underhill at a firearms retail store. Paco Underhill, founder of consulting firm Envirosell and author of What Women Want: The Science of Female Shopping, says a big-box store needs to … 35 years later, we’re still ahead of the curve in innovating methodologies and insights. The flexibility to adapt to tomorrow's changes comes from a solid footing today. His first book, Why We Buy. Retail Anthropologist Paco Underhill Underhill studies and tracks the habits of shoppers in order to learn the best way to lead them to make purchases. We’re active in the evolution of retail and services and guide strategy for Fortune 500 companies. Paco Underhill is the CEO of Envirosell, a research and advisory firm with headquarters in New York City and offices across the world.

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