Apply concepts learned in class in a final team project, and create your own digital strategy when you return to work. In the course, you’ll learn the benefits of investing in social media. Social media has disrupted communication channels and created challenges for marketing in the digital age. Social media has disrupted communication channels and created challenges for marketing in the digital age. Build audience personas to better target your key customers 6. Professional Conduct. In addition, please refrain from using the chat feature to make comments and observations on the discussion – we request that you electronically raise your hand and participate in the audio discussion. The deliverables for the project include Research of the Industry, Social Media Strategy and one Social Media Campaign. To support your learning about academic citation rules, please visit the Harvard Extension School Tips to Avoid Plagiarism (, where you'll find links to the Harvard Guide to Using Sources and two, free, online 15-minute tutorials to test your knowledge of academic citation policy. Executives looking to better understand the digital space and more effectively manage teams and agencies. Enjoy an engaging student-led tour of Harvard Yard to connect you to the campus and its history. Remember to post your blog posts on the class Facebook page. In addition to the required material, there are optional books that you have the choice to purchase. Learn to develop a digital plan that breaks up groupthink and aligns departments around a common vision. This means respectful communication both inside and outside of class. Each survey should take no more than 5 minutes. The value you receive from this course will be commensurate with the thought, effort and reflection that you put into the endeavor. Earn a Certificate of Participation from the Harvard University Division of Continuing Education. Topics that are discussed include the importance of influencers and brand advocates, the benefits of listening and aligning objectives with goals. Written work should be clear, logical, grammatically correct, spell-checked, and persuasive and backed up by citations for any data, ideas or other content used. The Disability Services Office offers a variety of accommodations and services to students with documented disabilities. For information about system requirements and how to log in - please see the detailed instructions at the end of this document. Please visit for more information. LinkedIn Learning’s Social Media Marketing Foundations course is aimed at beginners and has nearly two hours of course content. This does not mean that students must always agree with others since reasoned, respectful dissention may be part of the discovery process and lead to previously unconsidered options. In this course, students will learn how to manage their brand (either personal or business) on social media and how to create a social media strategy. The change of control of the brand has shifted from the company to the consumer. During discussions, civil discourse should be maintained at all times and comments should be aimed at moving the discussion forward. The grade of your Hootsuite Certification will be determined by your final score. Browse the latest online social media marketing courses from Harvard University, including "Enterprise Social Media and Organizational Collaboration." As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies for staying relevant, responsive, and profitable. Leila Samii, Ph.D.                                                     , Office Hours: Wednesday and Thursday 10AM to 12PM EST and by appointment, Bridget Franciscovich                           , Office Hours: Monday night lab sessions Monday 5:30-6:30 PM EST, Web conference site posted on the Canvas Site (only open to registered students). Deadlines. Specific Guidelines for this presentation will be handed out. Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives. HBPS: We are All Connected: the Power of Social Media, Theoretical Concepts Guiding Social Media, HBPS: Microsoft Office: Gaining Insight into the Life of a College Student (B), HBPS: Social Network Analysis: Who is Promoting, HBPS: Work Smarter with Twitter and Hootsuite (Optional), Microsoft Office: Gaining Insight into the Life of a College Student (A) (Optional), HBPS:  HubSpot: Inbound Marketing and Web 2.0, HBPS: How Pinterest Puts People in Stores, SMMS: Social Media Marketing Strategy DUE. A few times throughout the semester you will be asked to analyze your social media personal brand. Consumer behavior changes resulting from advancement in communications technology, Digital display and social media advertising, Digital transformation and the impact on companies, Storytelling for brands in a digital world, The pros and cons of influencer marketing, Search engine optimization (SEO) and search engine marketing (SEM). This semester you will be asked to develop a social media strategy for either your personal brand or for an organization. Through lecture, discussions, and case studies, students will lear… Brands have become perplexed by this new phenomenon requiring a new found dynamic to their approach.,, Windows 8.1 (32-bit/64-bit), Windows 8 (32-bit/64-bit), Windows 7 (32-bit/64-bit), Supported Web Browsers (versions): Chrome 36.0 and later, Firefox 31.0 and later, Internet Explorer 11.0.9 and later, Must have latest Flash Player installed, currently Version 18, Internet Speeds (download/upload): Minimum 1mbps, Supported Web Browsers (versions): Safari 7.0.6 and later, Chrome 36.0 and later, Firefox 31.0 and later. You can add any other comments, notes, or thoughts you have about the course Students are expected to arrive to class on time and stay for the duration of the class session. The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatric ISBN 9781591848073, Supplemented Articles will be distributed, Social IMC: Social Strategies with Bottom-Line ROI by Randy Hlavac ISBN-13: 9781495203664, Social Media Metrics for Dummies by Leslie Poston ISBN-13: 978-1118027752. There are some mandatory posts for the long pieces of published content related to social media content. The materials are: Harvard Business Publishing School Case Pack- (HBPS). You will be asked to engage with your community through long pieces of published content and social media posts to reflect your personal brand. Please stay present and focused on the class presentation and discussion and refrain from texting, emailing or web surfing during class.

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